How Much Did Barstool Sell For?

Barstool Sports, a popular sports and pop culture blog, was sold to Penn National Gaming in January 2020 for a staggering $450 million. This acquisition marked a significant milestone in the media and entertainment industry, showcasing the growing value of digital content platforms.

The sale of Barstool Sports for such a substantial amount highlighted the company’s successful growth and loyal fan base. With its unique blend of sports commentary, humor, and viral content, Barstool had carved out a niche in the competitive landscape of online media, attracting a large and dedicated following.

In the world of business acquisitions, it is always fascinating to learn about the financial details and the valuations of successful companies. One such company that recently made headlines with its sale is Barstool Sports. In this article, we will explore the details surrounding the sale of Barstool Sports and uncover just how much this popular media company sold for.

The Background of Barstool Sports

Barstool Sports is a popular sports and culture blog that was founded by David Portnoy in 2003. What started as a small publication has grown into a multimedia empire, encompassing a wide range of content including blogs, podcasts, videos, social media, and merchandise. Barstool Sports has gained a massive following over the years, attracting a loyal and dedicated fanbase.

The Acquisition of Barstool Sports

In early 2020, it was announced that Barstool Sports would be acquired by a prominent media company. Penn National Gaming, a leading provider of gaming and entertainment, made a move to acquire a 36% stake in Barstool Sports for approximately $163 million. This acquisition allowed Penn National Gaming to leverage Barstool Sports’ strong brand presence and dedicated following to expand its reach in the sports betting and online gaming market.

The Valuation of Barstool Sports

When it comes to determining the valuation of a company, various factors come into play. With Barstool Sports, its large and engaged audience, along with its diverse content offerings, played a significant role in its valuation. Before the acquisition, Barstool Sports was valued at around $450 million. This valuation took into account its revenue streams, audience size, brand value, and potential for future growth.

It is important to note that valuations for private companies like Barstool Sports are not an exact science. The valuation process involves a combination of financial analysis, market conditions, comparable transactions, and negotiations between the buyer and the seller. These factors contribute to the final valuation figure, which can vary based on several external and internal considerations.

The Role of Intellectual Property

One crucial aspect of Barstool Sports’ valuation is its intellectual property (IP). Barstool Sports owns a significant portfolio of IP, including trademarks, copyrights, and branded content. Its IP assets add significant value to the company by protecting its brand identity and content from unauthorized use. Potential buyers consider the strength and value of a company’s IP when assessing its overall worth.

The Impact of COVID-19

The COVID-19 pandemic had a profound impact on businesses of all sizes and industries worldwide. The acquisition of Barstool Sports by Penn National Gaming occurred amidst the pandemic, which presented both challenges and opportunities. While the sports industry faced disruptions due to canceled events and reduced fan attendance, the digital aspect of Barstool Sports proved resilient. The pandemic highlighted the value of online media and entertainment platforms, making Barstool Sports an attractive investment for Penn National Gaming.

Barstool Sports, a once small sports and culture blog, has emerged as a major player in the online media industry. Its acquisition by Penn National Gaming for approximately $163 million showcased the company’s tremendous value and potential. The valuation of Barstool Sports took into account its loyal audience, diverse content offerings, and the strength of its intellectual property. As the digital landscape continues to evolve, it will be interesting to see how Barstool Sports further grows under its new ownership and the impact it has on the sports and entertainment industries.


  1. Penn National Gaming Press Release
  2. Forbes – Penn National Acquires Barstool Sports
  3. Business Insider – How to Value a Startup

Barstool Sports was sold for approximately $450 million, marking a significant milestone in the company’s valuation and growth trajectory.

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